Article: Behind the Formula - 24K Pure Gold EXOGOLD™ Treatment

Behind the Formula - 24K Pure Gold EXOGOLD™ Treatment
It started with one question
For years, I kept seeing the same thing: women investing in great skincare, staying consistent - and still not seeing the results they expected.
At first, I thought we simply needed stronger actives. But over time, I realized the more interesting question wasn’t only what we put into a formula. It was how we help those ingredients work once they’re there.
That question eventually led us to EXOGOLD™.
Why gold?
Gold has been part of my treatments for years. My gold masks became one of my signatures long before this cream existed.
But over four years of development, we began exploring gold in a completely new way.
In EXOGOLD™, pure gold flakes form part of a unique delivery system, helping support the movement and availability of active ingredients within the formula.
Because even the most sophisticated ingredient is only as interesting as what you can help it do.
And yes - I kept the part of gold I’ve always loved: that beautiful, immediate luminosity it gives the skin.
Tiny carriers, powerful formula
Alongside gold, we added bio-active vesicles derived from Centella Asiatica - microscopic structures that act like tiny natural carriers.
Centella is already loved for its soothing, skin-supporting properties. In this advanced form, it helps support the barrier and visible renewal for smoother, healthier-looking skin.
Then come the peptides.
I think of peptides as little messages your skin knows how to read. Our blend of EGF and biomimetic multi-peptides helps support natural renewal while improving the appearance of firmness, elasticity and fine lines over time.
And because great skin is hydrated skin...
We created a multi-layer hydration system with AQUAXYL™, hyaluronic acid and beta-glucan, finished with nourishing babassu oil and mafura butter.
The result? A rich treatment cream that melts into the skin without feeling heavy or greasy, because that was one thing I refused to compromise on.
What EXOGOLD™ means to me
I didn’t create this cream to give you different skin.
I created it to help your skin look more like itself on its very best day - hydrated, smooth, luminous, rested and full of life.
EXOGOLD™ brings together something I’ve trusted for years with technologies we’ve spent years researching.
Something familiar. Something completely new.
And, for me, that is where the most exciting skincare begins.

